Episode 172: How to Leverage Brand Strategy to Level Up your Design Biz

Are you ready to grow your design business or elevate your services to bring in higher end clients. I’m sharing the tools to make that jump by leveraging brand strategy to your service offerings. Whether you’re just getting started or are a seasoned pro, adding brand strategy can level up your business and elevate your client experience. Listen in as I describe how to make the transition, build a foundation, and implement brand strategy into your business. What does brand strategy mean for your clients? From Designer to Brand Strategist You may hear the words, brand strategy, and think, “Well, I already do it!” What does brand strategy mean to you? Guiding your clients through a handful of short questions isn’t the same as guiding them strategically and encouraging them in their business. In the end, if we’re guiding, we’re able to build brands that deliver really powerful results. We’re building brands that are founded on a clear sense of strategy. Build a Foundation Most designers are only scratching the surface. But, we want to go deeper into the foundation of your client’s brand strategy. It’s important to position your clients as the experts in their respective fields. When it comes to brand strategy, let’s imagine a pie chart. Everything that goes into it, adds up to the client’s brand:20% – design80% – brand strategy Implementing a Brand Strategy Most graphic and brand designers are focused on design, not the strategy. Let’s take your business to the next level by mastering brand strategy to better serve your clients. Your strategy work will influence the design that you create. Brand strategy is more than just a service you offer; brand strategy allows you to build brands that convert, but also influences so much of your client’s messaging and marketing. Think about all of the value you can pack into your existing services and offer more value to your clients, and charge more.  Brand Strategy Training If you’re ready to take your business to the next level, this training is for you! Join me for my Netflix style training, where I’m sharing how you can earn more as a designer, and how brand strategy can help you go from crickets to consistently profitable months in your design business. Bisforbonniedesign.com/training Transform your brands, and guide your clients through this experience. Growing your design business does not have to be a struggle. We’re taught to believe that business HAS to be hard. You get to choose what your business looks like and how hard or easy it is. Bisforbonniedesign.com/training RESOURCES MENTIONED Bisforbonniedesign.com/training FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest