Episode 187: Turning Your Services Into Scalable Products with Christina Scalera

You’ve nailed down the perfect service-based offerings, but now how can you scale those? Christina Scalera joins us in this episode to share how you can turn your service based offerings into scaleable digital products. Listen in as Christina explains the impact and longevity of adding a digital shop to your business, along with walking us through what to consider when building out digital products from your services. Meet Christina: Christina Scalera is the attorney and founder behind The Contract Shop®, a contract template store for creative entrepreneurs, wedding professionals, and coaches. In 2014, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. She’s now teaching others how they, too, can create an online shop phenomenon, create daily income, and get out of the client-getting hustle with her course, Products on Tap®. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping. Build Shop Data by Simply Starting One of the biggest hurdles that entrepreneurs face in starting a project is not knowing what their audience will want. In this episode, Christina starts by highlighting the fact that you don’t have to sit and wait for clients to tell you want they want—you’ll get more data and ideas by getting started and testing it out yourself. In launching her shop, she has released items that were super successful and others that flopped, which have now been archived. Had she waited because she simply wasn’t sure, her shop wouldn’t be as successful or streamlined as it is now. She used the data from her shop launch to build out future products, alter what she created, and learn! This has allowed her to scale from her 115 products she’s created down to her best 42 products currently live in the shop. Offering Digital Products to Scale Your Business Many of us as designers are offering a service in our business that we think may not be scalable for products, but let’s talk about what this looks like. We can find different ways to scale our services into products for our business, especially when it comes to design. There are a few steps you can begin taking today to scale your business with digital products based on your existing services: * Determine what results you want to get for people.* Look at what you’re already creating in your business. When you’re giving your clients the resources they need to accomplish their goals based on things you’re already doing in your business, this thought process will easily lead into products for your business. The Longevity & Impact of a Digital Product Shop When we think about digital products, oftentimes we immediately go to courses. With a course, there is so much preparation and education that goes into it, not including the work that goes into keeping it updated. When we talk about what a digital product shop can do for your business, we need to consider the longevity and impact it has on your brand.