Episode 189: How to Create a Strategic + Realistic Content Plan with Latasha Doyle

Are you just spinning your wheels creating content on an unrealistic schedule without a strategy? We’re ending that today. Latasha Doyle of Uncanny Content joins us in today’s episode to discuss how to create a strategic and realistic content plan that serves your audience. Listen in as she shares how to plan, create, and schedule on a realistic timeline, plus highlights how you as a business owner can avoid the overwhelm that comes with content creation. Latasha Doyle is a content strategist and copywriter. She owns Uncanny Content, a small studio that supports clients in creating content that is on-brand and on purpose. Who Needs a Content Strategy Content strategy is a great marketing tactic to help educate your ideal client. Content creation can include podcast episodes, blog posts, digital products, downloadables, Instagram content, email marketing, and more. Any way that you are communicating with your potential or ideal clients is considered part of your content strategy. At Uncanny Content, Latasha and her team are primarily working with female entrepreneurs who have multiple businesses. With any content strategy comes a ton of content creation that may not necessarily be in their wheelhouse or in their schedule. Creating a Content Plan that is Strategic & Realistic While most of us as entrepreneurs are visionaries, we have to keep in mind the concept of being realistic when it comes to our content plan—how much can we actually accomplish? Consider this—if you only have one hour a day to work on your content, you’re not going to be able to complete one of every single content type that’s possible. You have a full-time job in entrepreneurship that you need to focus on first. In order to keep it strategic and realistic, it’s also important to plan ahead in every step of the process. This includes content planning, creation, and scheduling. Ideally it could look like the following: * Plan one quarter ahead.* Write two months ahead* Scheduling one month ahead. This give you space to adjust your plan and content, without overwhelming yourself with weekly content creation at the last minute. Using Content to Communicate & Relate with Clients You’re likely creating your content to serve your clients. This means you need to have real conversations with them too to truly understand what they need from you and what will resonate well with them in your content creation. What could communicating with your clients look like for your business? You could show up on Instagram more with polls, or offer up zoom links for client meetings and feedback, or build content based on commonly asked questions. Avoiding Content Creation Overwhelm It is so easy to get caught up in the latest marketing trends and strategies. Latasha’s advice for new businesses is to not be everywhere—it’s actually a risk to be everywhere. If you’re taking the time to strategically market on every platform, you’ll begin to feel the need to create custom content for every platform, which will lead to content creation overwhelm. Not only does marketing on every platform make you feel that way, but creating too much content can as well. Let’s step into our CEO hat for a moment. As the CEO, you shouldn’t be spending the time creating every single piece of content for your business, right? You should be focused on creating the concept or pillars of your content strategy,