Episode 195: The Power Behind Purpose And How It Can Transform Your Life with Candice Coppola

Have you uncovered your purpose or defined your why? Theres is so much power in purpose that can transform your life and business. In this episode, Candice Coppola joins us to share how defining and understanding your purpose can help build a stronger brand, help you connect with your customers, and better plan for profit. Listen in as she shares how you can get started in finding your purpose! Candice Coppola is an author, podcast host, and entrepreneur who believes that, if you want to have your dream business, you have to become the owner that dream business needs. She launched The Power in Purpose Podcast in 2018, a show that explores how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Candice and her audience dig in and have meaningful conversations about business and life, as they explore the strategies and techniques that build profitable businesses. Her podcast, rated 5 stars, sits on the Apple Podcasts charts as one of the top 100 podcasts in the entrepreneur category. Candice’s work and voice can be seen in many publications, but most recently and most notably in her two books, The White Dress in Color: Inspirations for the Modern Bride and The White Dress Destinations: The Definitive Guide to Planning the New Destination Wedding. Why Purpose is Important Sometimes entrepreneurs who are purpose driven and have an insatiable desire to serve other people, end up sacrificing the amount of money they could be making and almost run a business as somewhat of a charity. You don’t need to sacrifice for your business. You can still succeed and find purpose in it. Now to really have a profitable business with purpose, you need to create a reason as to why you serve the people you serve, not why they serve you. I understand why you started your business and that’s the fuel that gets us going. But there will be a tipping point in your business where your work needs to have meaning, and you need to be deeply connected to why you wake up every single day to serve someone else. It can’t just be money. Think about how you can build a business that goes beyond just what you want, but how you can show up every day and serve someone else to solve their problems and to give them something of value. When you find that sort of magical idea of why you wake up every day to serve someone else, things really start to change in your business. How to Identify Your Sense of Purpose Every person will live through different experiences, leading them to their own sense of purpose, but it’s important that you consider these two questions: 1. What’s the meaning behind what you do? 2. What’s the transformation you provide for your customers? Your Customers Care About Themselves Here’s the secret to connecting your purpose with your customers—they only care about themselves. When you develop a purpose or a reason or a why you exist, that focuses on your customer and puts them at the center point, it also really helps to bring in the right people to your business. Ultimately your customers desire you to solve their problem, whatever that is and give them something of value. Mistakes in Connecting Purpose and Profit There are so many mistakes to be made in connecting purpose in profit. The biggest mistake entrepreneurs make after uncovering their purpose is ushering in pricing.