Episode 199: Creating a Visually Stunning Online Brand with Jasmine Hunt

Do you have a cohesive, stunning online brand? Your imagery speaks volumes to what potential customers see in your brand. Jasmine Hunt, owner of She Bold Stock, joins us to share how you can create consistent messaging through your imagery that matches your brand tone, voice, and message! Jasmine Hunt is the Virginia-based styled stock photographer behind She Bold Stock. She helps female business owners create consistent on brand visuals for their business so they can show up and confidently elevate their business. The Importance of Consistency in Visuals By creating a consistency in visuals for your online brand, you’re able to elevate your brand. You can do this by finding or creating imagery that matches your tone of voice and personality of your brand. This makes your brand more recognizable to potential customers and creates an elevated experience when they come in contact with your brand.. Questions to Consider to Create Standards in Your Visuals To create a consistency in your visuals, you may want to consider setting a standard for them. You’ll want to get in touch with your brand, inside and out. * Who are you?* Who do you want to connect with?* Additionally, you could look at asking the following questions: * How do you want your brand represented?* How should your personality be represented?* How do you want your potential customers to feel when they come across your brand?* Consistency in Brand Photography if You’re Not a Photographer Consider the things you want represented in your visuals and photographer—brand colors, mood, etc. You can create a consistent visual by strategically planning through every single photo you need and how you’ll intertwine the elements of your brand. Here are a couple of mistakes you’ll want to avoid with your brand photography as a business: * Not having consistent brand images across all platforms.* Not picking stock photography that matches your brand or voice. As a special offer, Jasmine is offering 20 free stock images from She Bold Stock to the listeners of Brand Strategy Podcast! Grab you free images here! Catch the Show Notes Get to Know Jasmine (1:41) The Importance of Consistency in Visuals (5:58) Questions to Consider to Create Standards in Your Visuals (6:56) Consistency in Brand Photography if You’re Not a Photographer (8:18) Common Mistakes in Brand Imagery (9:58) Encouragement (18:00) RESOURCES MENTIONED sheboldstock.com instagram.com/shebold_stock 20 Free Stock Images FOLLOW ALONG Brand Strategy Podcast