Episode 203: How to Nail Your Next Launch through Stellar Copy with Dani Paige

As you grow your business, create new services, and launch new products, you’re faced with the need to write copy for your website. In today’s episode, we’re joined by Dani Paige to focus on writing stellar copy for your next launch. Listen in as she shares how writing unique and detailed copy specifically for a new product or service can transform the success of your launch! Plus she’s explaining the role that regular website copy plays in comparison to launch copy and how you can plan to write for each! Dani is a Launch Copywriter for digital entrepreneurs. She writes high-converting sales pages, email sequences, and launch campaigns, helping entrepreneurs create the sales, impact, and freedom they vision for their business and their lives. As a previous professional athlete, her competitive side brings in big wins and shiny results for her clients. She’s lifted business owners past many 6-figure launches, and knows that connecting with readers through the words you write is what can truly bring your funnels to new heights. Website Copy vs. Launch Copy Now you may be wondering, what’s the difference between website copy and launch copy? They’re both equally important, but they serve two very different purposes and should be treated and approached differently. Websites are more focused on the front facing aspect of your business with first impressions, because it’s a great way to welcome people into your world. But most people need more than one visit to feel welcomed. This is where it does become more of a nurturing role throughout your website on behalf of your business. On the other hand, launch copy is hyper focused on selling the one offer you’ve launched within a determined amount of time. This is very sales oriented and less focused on building a relationship. Where to Use Launch Copy While there are many places you’ll need to write launch copy for, the two most important places are: * Sales Emails* Sales Page These two places are so important for your launch, because they’re the official selling points for your potential customers. In addition to these two, you’ll have supporting places where you’ll use simliar copy, but the sales email and sales page are the foundation of your launch. Any way you slice it, you’re always leading your audience back to your sales page or into a funnel with your email sequences. The Biggest Mistake You’re Making in Your Launch Copy It’s very common for business owners to want to focus on the features of the product they’re selling. This is the biggest mistake they could be making in their launch copy. Rather than focusing on the features of your product, you’ll want to focus on the transformation you’ll be making in your client’s life and the benefits they’ll reap from purchasing your item or service. When you’re writing about those benefits and that transformation, you’ll also want to include a bit of your own personality in the copy. One way to approach this is to ask yourself if your reader will still enjoy reading this even if they don’t purchase? In many cases, you can do this through storytelling. Storytelling to Remove the Salesy Aspect People are fearful of using stories, because they think they need a rags to riches story or something that shares an overwhelming transformation they experienced, whereas the everyday stories are more relatable to the masses....