Episode 207: Becoming a Successful, Profitable Web Development Genius with Emma Kate

If web development isn’t your go-to strength, yet you’re wanting to learn how to be a web development genius. Emma Kate is a WordPress educator, and she’s joining us today to share how you can implement WordPress design and development into your business for recurring profit. Emma is a graphic designer turned web designer and now the go-to WordPress educator and geeky girl next door for designers ready to evolve into successful website creators. Through her game-changing eCourses, Emma helps designers unwrap the mysteries, methods, and magic of web design so they can build beautiful (and truly brilliant) WordPress websites… y’know, in language you can actually understand, without worrying about coding, web dev jargon, mansplaining, and overwhelm. ‘Cause building WordPress websites needn’t be crazily complicated (or make you seamlessly string together impressively intricate chains of cuss words). Emma saves you from the stress, drama, and demands of figuring out WordPress and web dev by yourself so you can become the web pro your business and clients love! Simplifying WordPress with Page Builders If you’ve ever been intimidated by website development in WordPress due to coding, we have great news for you. You can simplify WordPress with page builders like Divi and Elementor. These tools will help you with creating and designing beautiful websites for your brand clients. You can go from struggle to success in web development by growing you confidence and eliminating the client pass-off to other designers. With adding website development, you’re essentially doubling your profit and creating an opportunity for recurring profit. Mistakes Designers are Making in WordPress When you’re working in WordPress, developing websites, there are a variety of mistakes you can make. Some of the more common mistakes that designers are making in WordPress include: 1. Choosing the wrong type of WordPress There are two options for creating WordPress sites, the .org and .com. It’ important as a web designer that you’re choosing the self-hosted WordPress on the .org side so you can install WordPress and create your own website for you or your client. 2. Not optimizing images for the web Your images should be optimized for your website, which means they should be appropriately sized. While you may recieve large files from your photographer, you need to optimize each image for faster load times. For example, you may have a 1MB image from your photographer, but when you upload it to your website, you should optimize it so that it is only 300kb. 3. Not cashing in on the power of quality page builders We have the tools to make building websites easier than ever. If you’re not taking advantage of these tools, you’re doing both your clients and your business a disservice. Making WordPress Approachable While WordPress isn’t a straightforward program, when you learn the steps one time, it’s easy to repeat and whip out websites. These steps include: * Buying hosting* Installing WordPress & page builders* Designing* Tutorials for Handing over to clients Monthly Recurring Revenue through Web Design Clients Now, once you’ve introduced web development as a service for your clients,