Episode 222: Building A Wildly Profitable Design Biz In Under 20 Hours A Week

Over the 10 years I’ve been in business, I’ve had hundreds of conversations about the time creatives are spending into their business and the amount of revenue they’re generating. Your time is a valuable resources—you need to protect it. In today’s episode, I’m sharing how you can reclaim your time in your business by building a profitable design business in under 20 hours per week. Time in Your Business I don’t believe that the more time you spend in your business increases the amount of revenue you earn. Once I cracked the code on what this looks like in my business, I knew I had to share it with others to see what this could look like for you. No mater what your goal is, you are in control of how much you’re working in your business. You’re also in control of what that goal is and today’s episode will help you meet that goal! Important Stats in Women Owned Businesses If one of your goals is to hit six figures in your business, let’s review a few stats so you can understand the accomplishment you’re striving for. When I crossed that 6 figure mark in business, I celebrated this huge accomplishment. Although I was excited, I honestly didn’t feel like it was all that unique as a business owner. I decided to do a little research into the numbers: * Only 6% of women business owners ever hit this revenue bracket of $100-250k* Only 12% of women business owners are generating in the level of $100k and above. When you look at that, this means you’re hitting a huge goal as a six figure business. Let’s normalize women hitting these revenue goals without clocking 80+ hours a week at your desk. I’m living proof of this. At the time of recording this episode, I’m clocking just 8 hours a week in my business with a small, but mighty team. I want more women to be able to experience this if it’s part of their journey and goals. Finding Success in Your Business There are so many goals you can set in your business, but the most important thing to consider is how you’re measuring those goals. Let’s walk through these steps: * Know your goal. ex: Having a profitable design business without working more than 20 hours a week* Know how you’re measuring success. ex: Hours per week to work and the revenue goals.* Review those frequently to know what you’re hitting. Now, think about what that goal is, because it doesn’t have to look like everyone else’s goal. You may not want to hit six figures or work less in the office. You may want to simply reduce your hours to spend with kids or family. Whatever your goal, find those measurable components and that’s how you’ll find success. It’s also crucial that you do not divide your focus on unnecessary actions. Seek Out the Support You Need If you want to get to a place where you’re able to hit your goals, you may need to seek out support. For me, in order to continue to run my business and still only work 8 hours per week, it means I’ve found support from the following: * Having an assistant* Having a community manager* Having a podcast producer* Support in home* Personal support trough therapy* Outsource grocery shopping Look at your own resources and needs in your life and business. Support doesn’t mean hiring full-time help—it could start small and grow as you need it to. I see a lot of designers who think they can do it all themselves,