Episode 236: Creative, is your brand pretty or profitable?

Is your brand simply pretty, or is it also profitable? Of course it can be both, but we want to ensure that your brand can generate the income that you need to give you and your family the quality of life you dream about. In today’s episode, we’re exploring Brand Strategy: Pretty or Profitable? Over the course of 10 years in my business, I’ve specialized in brand strategy that positions you in front of your ideal clients. This allow you to charge what you want while doing what you love for as long as you want. As a result of my brand strategy, my clients feel more confident and satisfied in their work while carving a name for themselves in their industry. Pretty will only hold an ideal client’s attention for so long. So ask yourself, is your brand doing the heavy lifting that it needs to do? Why Brand Strategy is Important Instead of just having a brand that looks nice, having a brand that emotionally connect with your client to serve them is the basis of brand strategy. This keeps them on your page longer, keeps them scrolling, and helps them to take the next step in working with you. The Brand Strategy Process We have to look at what is going to work for you with your full brand in mind. Here are a few things to consider as we go through the Brand Strategy Process: Who is your ideal client?What are your differentiators?What makes your business unique?What is your mission?What is your vision?What is your brand voice?What do you offer? Through this process you can build a brand that connects with your ideal client and portrays your brand’s message. By using these foundational pieces of brand strategy, you’re building a pretty brand, yes, but also a purposeful and profitable brand as well. Success Stories in Brand Strategy I want to share a story about a current client of mine; we’ll call her J. We worked through her brand strategy and design, yet before we even launched her new brand, J’s confidence in her work allowed her to raise her rates and book new clients—$35k in new client work. That’s the impact of brand strategy. Due to my signature brand strategy process, J felt confident enough in her services and clarity in her brand to raise her rates. Therefore, when she connected with new potential clients, she was able to book 75 of those she met with. All before she even launched her new branding. Just imagine how incredible it will be when her website goes live. Because we design differently and begin with strategy, it changes more than just the look of the brand. Like many of my clients, J was able to make investment immediately. Invest in Your Brand Strategy Over the last 10 year, I’ve had dozens and dozens of client stories like this. I want to encourage you to think about what your life would look like if you built a brand based on brand strategy. What would it look like for you to have the confidence to charge higher rates, to have the confidence to book clients in your service, to have more free time because of the rates you’re charging, to hire a team to scale your business? Consider how your brand could be a catalyst of change for your business and your life. The longer you live with a brand that is pretty to look at but doesn’t bring you profits, the more revenue you’re losing month over month. Is it time to revisit your brand? When you’re doing the work you love, being compensated appropriately, and helping people through the work you do—your ...