Episode 240: Showing Up As Your Whole Self In Your Brand

It’s easy to hide behind your brand, whether intentional or not, but are you showing up as your whole self? You’re entitled to let the world see what you want them to see based on your own comfort level. Today I want to reintroduce myself to you. There have been parts of me that I’ve kept hidden, yet I’m ready to share those beautiful parts with you and show up intentionally as my whole self within my brand. I understand what it takes to have a polished and put together brand, but I also know that sometimes existing within these perfectly polished personas that we create for our brands, sometimes we hide parts of ourselves. There have been plenty of times that I’ve hidden things and kept them secret, yet some of those parts, I no longer want to do that. Showing Up As Your Whole Self In Your Brand In hiding certain parts of myself, I felt stuck in a facade that no longer felt authentic. I have spent a lot of time sharing this very warm and engaging and polished presence, especially on my Instagram account. What I’ve realized is that by taking specific polished parts of myself and making them the focus, I’ve ignored other parts of myself that also deserve to be part of my brand. I live with a chronic illnes. I have a neurological disease called migrane. This means that I’ve had to build a business that allows me to work around this illness, to show up when I have the energy while prioritizing my health. I’m a queer person. As a bisexual woman in what appears to be a heteronormative relationship. This impacts my world views and my values. By not talking about it, I was keeping a beautiful part of who I am hidden. I feared that by sharing this part of me, it would make me look unprofessional or I would receive judgement for that. I’m done with those fears, as they keep me small. While I don’t believe the world is entitled to know these things about me, I’m sharing them now, because I simply want to. By not sharing them, I’m limiting the impact or resources I could be for others. When you’re creating a brand persona, that reflects who you are and what you value and what you stand for, you’re able to evolve. There’s power and vulnerability in remembering that when we share who we are fully, we give permission to others to do the same. I’m excited to show up as my full self, so that you can do the same as well. FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest Leave a Review! LIKE THE SHOW? IN ORDER TO PROVIDE CONTENT YOU LOVE I WANT TO HEAR FROM YOU! SUBSCRIBE TO THE BRAND STRATEGY PODCAST AND LEAVE A 5-STAR REVIEW