Episode 283: The 5 Biggest Mistakes Business Owners Make with Lead Gen with Marion Wagner

ACQUIRING HIGH QUALITY CLIENTS AS A CREATIVE SERVICE PROVIDER In today’s episode of the podcast, I’m chatting with Growth Strategist Marion Wagner about effective lead generation strategies for service providers. As a creative business owner, you’ve probably heard all sorts of advice around lead gen, but what are strategies actually worth implementing and which ones just won’t cut for you? In today’s episode, Marion is peeling back the curtain on lead gen tactics that aren’t worth your time, and she shares what to do instead to reach your ideal clients! If this kind of topic is just what you’re looking for, then be sure to tune into the full episode above! TAKEAWAYS + HELPFUL INSIGHTS TO Master Lead Gen in 2024 * Authentic Engagement: In today’s episode, Marion emphasizes the power of authentic engagement by sharing her journey from blogger to Growth Strategist and Lead Generation Expert. She also shares an engagement tip that creates the opportunity for meaningful interactions to build genuine connections. * Mistakes to Avoid: * Follow-Unfollow Game: Marion warns against this outdated tactic of using follow loops or giveaways. This is so 2015 anyway, right? * Cold DM Approach: Sending unsolicited direct messages to people who don’t follow you is deemed a high-effort, low-quality lead generation strategy. * Buying Followers: The outdated practice of purchasing followers is discouraged, as it yields inactive and disinterested accounts. * Paying for Ads Without a Proven Offer: Marion advises against investing in ads until you a proven, well-received offer to share. This ensures you’re able to use your resources more wisely and see bigger positive outcomes as a result! * Focus on Follower Count Over Relationships: Marion challenges the misconception that the once-coveted 10K follower count is worth it. She instead encourages building relationships by being authentic, sharing stories, and adding value. The emphasis is on quality rather than quantity, especially for those aiming for their first consistent five-figure months. * Looking Ahead to 2024: Marion anticipates the continued importance of relationships in the online space. She advises focusing on building connections, vulnerability, and storytelling to resonate with the audience. In fact, Marion’s upcoming book, “Small Audience Big Income,” dives even deeper into this theme! CONNECT WITH Marion Marion’s Website Marion’s Freebie: High Converting Lead Magnet Ideas You Might Also Like… My best lead gen advice for new designers Using People-Led Marketing to generate leads FOLLOW ALONG Brand Strategy Podcast Instagram Pinterest