#095: The Problem of Friction in Sales with Nir Eyal

Nir Eyal, author of Hooked, discusses with Jeff what great companies do to get people addicted to their product.  What is amazing, is that any sales professional can do these same things. We talk about it all the time on the Buyer’s Mind - Easy = Right and Being Likeable leads to Trust which leads to Influence. All we want to do is make it easy for our customer to do what they want to do anyway, make a purchase. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.   Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity =====================================