#142: The Why and The What of Sales with Mark Sanborn

Mark Sanborn, author of The Intention Imperative, discusses his new book with Jeff. Do you understand your company’s culture?  Do you understand the goals? Sales professionals understand the goal is to sell, but without an understanding of “Why you sell” and “What you sell,” you’ll miss focusing on the customer.  You need to be intentional. Learn how in today’s episode. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================