#171: Sales and the Science of Decision Making

Dr. Terry Wu and Jeff look at the brain connection between emotion and decision making.  We know that a purchase decision is made from a place of emotion and the brain then justifies that with logic, but how?  Dr. Wu explains how the brain connections take place and when you understand that as a salesperson, you can help your customer in their purchase process. ===================================== Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================