The Chris Voss Show Podcast – Hello Sugar: Revolutionizing the Brazilian Waxing Industry with Franchise Expansion

Hello Sugar: Revolutionizing the Brazilian Waxing Industry with Franchise Expansion Hellosugar.salon Show Notes About The Guest(s): ​ Brigham Dallas is the founder and owner of Hello Sugar, a Brazilian wax and sugaring franchise based in Phoenix, Arizona. He started the company in 2015 and began franchising in 2021. Hello Sugar has quickly become one of the fastest-growing franchises in the country, with 76 units in just two years. ​ Summary: ​ Brigham Dallas, founder of Hello Sugar, joins Chris Voss on The Chris Voss Show to discuss his unique approach to the Brazilian waxing and sugaring industry. Hello Sugar stands out by focusing on making customers feel comfortable and providing a high-quality experience. Brigham shares his origin story, the benefits of sugaring over waxing, and how he built Hello Sugar into a successful franchise. He also discusses the impact of COVID-19 on the business and the future of the industry. ​ Key Takeaways: ​ - Hello Sugar focuses on making customers feel comfortable during the waxing process. - Sugaring is an organic form of hair removal that is less painful than waxing. - Hello Sugar has a unique approach to franchising, with low startup costs and a suite-to-flagship concept. - The company uses AI technology to automate customer service and streamline operations. - Brigham Dallas is passionate about helping people start and grow their own businesses. ​ Quotes: ​ - "Hello Sugar is revolutionizing the Brazilian waxing and sugaring industry with its focus on making customers feel comfortable." - Brigham Dallas - "Sugaring is an organic form of hair removal that is less painful and lasts just as long as waxing." - Brigham Dallas - "Hello Sugar's unique franchise model allows entrepreneurs to start a business with low startup costs and minimal time commitment." - Brigham Dallas