The Chris Voss Show Podcast – Rasa.io: Personalized AI-powered Newsletters for Better Audience Engagement

Rasa.io: Personalized AI-powered Newsletters for Better Audience Engagement Rasa.io Show Notes About the Guest(s): Erica Salm Rench is the Chief Operating Officer at rasa.io. With a background in enrollment management and digital marketing, Erica brings a wealth of experience to her role. She has managed online marketing teams and executed strategies to help organizations stand out in the online market. Erica's love for digital marketing, technology, and email has led her to support the incredible community of rasa.io customers. Episode Summary: Welcome to The Chris Voss Show, where Chris Vos interviews CEOs, authors, thought leaders, visionaries, and motivators. In this episode, Chris speaks with Erica Salm Rench, the COO of rasa.io. rasa.io leverages AI to personalize the newsletter experience for each subscriber. By sending personalized content based on reading preferences and behaviors, rasa.io helps organizations increase engagement and optimize their email marketing. Erica discusses how rasa.io works alongside popular email platforms like MailChimp and Salesforce, and shares the benefits of using AI in email marketing. She also highlights the time-saving aspect of rasa.io and the insights it provides to improve audience engagement. Key Takeaways: rasa.io leverages AI to personalize the newsletter experience for each subscriber, sending different versions of emails based on reading preferences and behaviors. The platform works alongside popular email providers like MailChimp and Salesforce, making it easy to integrate with existing systems. By personalizing content, rasa.io helps increase click rates, open rates, and overall audience engagement. Publishers using rasa.io can see increased returns from partner advertising revenue, as the personalized newsletters attract more engagement. The platform offers time-saving features, automating the newsletter production process and allowing users to set it and forget it. Notable Quotes: "Instead of sending one version of an email to 10,000 people, we're sending 10,000 different versions personalized by people's reading preferences and behaviors." - Erica Salm Rench "If you're someone who knows that staying in touch with your audience is important, but you put off the newsletter because you don't see the immediate value, I'd say get started soon because you need to maintain your relevant presence in your subscribers' inboxes." - Erica Salm Rench