#72: Creating Clients and Cultivating Confidence: A Deep Dive into Coaching Business Growth - Robbie at the Henley Business School Coaching Marketing Group

In this episode, Robbie was hosted by the Henley Business School Marketing Group for Coaches, where he shares his personal transition from feeling like a newcomer to fully embracing his identity as a coach. In his talk and the questions that follow, Robbie uses philosopher Ken Wilber's analogy of enlightenment being akin to having an accident – something you can't force but can become prone to – to set the stage for his approach to making oneself ‘client-prone’ in the coaching business. While you can't make a client to say yes, there are strategies to increase the likelihood that you will accidentally find yourself with a client. In this episode, Robbie covers: The Prosperous Coach Flywheel, and how it can create a virtuous cycle that naturally leads to a growing coaching practice. The importance of creating a body of work, which serves as a powerful tool for connecting with potential clients before they even meet you and how to use the 12-Minute Method to make a body of work without it being time-consuming. How to navigate money conversations with confidence and integrity, ensuring that clients understand the value of the coaching experience. Transitioning from gifted sessions to paid clients. The session concludes with an audience Q&A, and among many things what comes across is that Robbie's approach to coaching is deeply rooted in authenticity, service, and a commitment to personal growth – both for himself and his clients. To read Robbie’s latest thinking on Flywheels and coachings businesses, including his newly designed The Coaching Business Flywheel, visit https://www.thecoachsjourney.com/the-coaching-business-flywheel For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: Robbie’s 100 Podcasts Challenge: https://www.robbieswale.com/writing/2022/2/4/the-12-minute-method-100-podcasts-challenge Robbie’s 12-Minute Article: The Second Best Time is Now: https://www.robbieswale.com/the-12-minute-blog/2021/12/15/the-second-best-time-is-now Robbie’s 12-Minute Article: The Lost Relics of our Art: https://www.robbieswale.com/the-12-minute-blog/2021/12/4/the-lost-relics-of-our-art Robbie’s ebook, An Introduction to the Coaching Business Flywheel, is available for free here: https://www.thecoachsjourney.com/the-coaching-business-flywheel Ken Wilber: https://en.wikipedia.org/wiki/Ken_Wilber Jamie Dru: https://www.jamiedru.com/ Robbie on Jamie’s podcast, The Career Climb: https://www.jamiedru.com/post/climb-08-robbieswale Katie Harvey on The Coach’s Journey (first appearance): https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach The Prosperous Coach: https://richlitvin.com/book/ Joel Monk on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching BetterUp: https://www.betterup.com/ Elizabeth Gilbert and her book Big Magic: https://www.elizabethgilbert.com/books/big-magic/ Giovanna Cappozza on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza The 12-Minute Method: https://www.robbieswale.com/about-the-12-minute-method Druss the Legend: https://davidgemmell.fandom.com/wiki/Druss David Gemmell: http://www.wisdomofgemmell.com/ Jim Collins on the Tim Ferriss Show: https://tim.blog/2019/02/18/jim-collins/ RUNNING ORDER ~7m - Robbie's Journey to Becoming a Coach~9m - Making Yourself "Client Prone" ~9m - The Five Habits for Growing a Coaching Business ~10m - Exploring Creativity and Overcoming Challenges ~11m - The Importance of Skilled Coaches in the World ~12m - Robbie's Experience and Earnings as a Coach ~13m - The Influence of "The Prosperous Coach" Book ~15m - The Concept of a Flywheel in Business Growth ~19m - The Prosperous Coach Flywheel Explained ~22m - Detailed Breakdown of the Prosperous Coach Flywheel ~25m - How to Oil the Flywheel for Business Growth ~31m - The Role of a Body of Work in Creating Clients ~31m - The Personal Transformation Through Creating Work ~33m - Susan's Question on Money Conversations ~37m - Strategies for Discussing Coaching Fees ~38m - The 90-Day Money Game Challenge ~39m - The Importance of Creating Powerful Coaching Experiences ~40m - Susan's question on the Value of Coaching ~43m - Xenia's question on Transitioning from Free to Paid Sessions