Episode 39: Alexa Apallas, PayPal - Advancing into content leadership

The Content Strategy Podcast - Podcast tekijän mukaan Kristina Halvorson

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Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shares how content designers collaborate with product for a better customer experience, getting people to care about content and content success stories at PayPal.

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