005: How Creators Can Get Equity In Their Favorite Companies

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses. Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more. (0:00) — Presented by Riverside (1:45) — Rundown of today’s show (2:40) — MKBHD’s deal with Ridge (10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny (16:31) — James Clear’s new app, Atoms (20:41) — The two ways creators can get equity in businesses (21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content (25:45) — How Pop Daddy Snacks scaled their business by becoming a creator (29:19) — How Blenders landed Deion Sanders to be their flagship “creator” (36:33) — The creator skills you have are enough to own someone else’s business Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot