008: Cody & Cole Hock on Running A Creator Business That Does Everything

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠ In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham. (0:00) — Presented by Riverside (1:45) — About today’s show (2:53) — “Cold emailing is my favorite thing to do.” (10:21) — What goes into a great cold email? (15:38) — Why choose Kenny as the face of Enjoy Basketball? (18:18) — The first channel that made sense for their business (24:29) — How EB pulls almost every lever a creator business can pull (28:29) — Why they partnered with ESPN & Omaha Productions (35:54) — How physical products create serendipity (38:48) — The value of in-person community building for creators Join the HeyCreator Community Use Automatic Evergreen to send profitable newsletters on autopilot