How to Sell a Washer & Dryer to a Director of Marketing

Patrick loves product marketing. (Sounds like the title of a kids' book, doesn't it?) He thinks he knows a lot about it. Really, he doesn't know sh*t. (We'll leave that line out of the kids' book). But that doesn't mean that he lacks a valuable opinion. Today, let's talk about brand affinity and product marketing — but with an expert. On this episode of The Customer Engagement Lab, our guest is Daniel Murphy, director of marketing at Privy. Together with Dan, we discuss: What buying a house taught Dan about B2B branding The value of taking a simple position Why facts and research-based content aren't driving your sales Who's winning in brand positioning right now… and how you can win, too Subscribe to The Customer Engagement Lab and never wake up in a cold sweat worrying you missed an episode ever again.