Kaylee Edmondson will not route half-assed MQLs to her sales team anymore

You know what everyone loves when reading a good book? Getting to the end of a chapter and being told that the author will get in touch about the next chapter. Yeah, you’re right. No one would buy that book. Your buyers’ journey is like a story — and if they request a demo, that’s exactly how most companies conclude that chapter. Your buyer would be much better served by a choose-your-own-adventure novel. That’s how today’s guest, Kaylee Edmundson , Director of Demand Generation at Chili Piper , is approaching product demos. She joins Travis & Patrick to discuss this and other sales insights. Also in this episode: Travis makes a musical mea culpa Patrick performs in a PandaDoc production Kaylee explains why measuring marketing in MQLs might be a mistake Subscribe to The Customer Engagement Lab here and never wake up in a cold sweat worrying you missed an episode ever again. Listening on a desktop & can’t see the links? Just search for The Customer Engagement Lab in your favorite podcast player.