Outreach That Works on a CEO: Using Video, Humor, & Decision Makers

Travis and Patrick kick off the very first episode of The Customer Engagement Lab discussing how LinkedIn is such a cringe-fest. They share two cold emails that recently hit their inbox and what worked well to get a response. The guys also react to KFC's bold marketing campaign from back in December (A Recipe for Seduction).  They bring on PandaDoc CEO, Mikita Mikado to bust open some myths on digital outreach to CEOs. Patrick and Travis are excited to hear that one salesperson used a plush panda to create a puppetry video to successfully break through Mikita's inbox.