EP40: John Grimshaw, Co-Founder @ Digital Strategy Boot Camps on Sifting Through Vanity Metrics to Focus on Data That Matters
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As digital marketers, we understand the blessing and curse of Google Analytics. More data is essential for your marketing strategy, but if you don’t know what to do with it, there’s no traffic and certainly no conversion.
In this episode, John Grimshaw, co-founder of Digital Strategy Boot Camps, explains how to filter metrics, what to do with the data, and how automation is the future of useful data tools.
IN THIS EPISODE YOU’LL LEARN:
- How to figure out which data metrics you need to focus on: for example—How likely is a user to take an action on the webpage?
- John’s favorite tools for automating data pulling
- John’s advice to SaaS companies to focus on “churn” metrics and for eCommerce companies to focus on add-to-cart rate and upsell metrics
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
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