EP92: The Power Of Business Experiments On Product Innovation & Marketing Strategies with Stefan Thomke

Are you experimenting with product innovation and marketing strategies in your business? In this episode, Stefan Thomke, experimentation expert, talks about how marketers run experiments the wrong way without realizing it. He explains how to run experiments that will optimize the myriad of touch points available to businesses right now, the fundamentals of defining your dependent and independent variables, and how to prioritize and measure experiments against each other.

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