Head of Events at Forbes Explains Extreme Resourcefulness

E495: Brett Cohen (https://www.linkedin.com/in/brettrcohen/ add him, say you found him through this show), Executive Director, Production and Partner Experience at Forbes, comes on the podcast! He talks about preparing for the Forbes Under 30 Summit, cold calling Sony in 2012 to get them to allow a flagged YouTube video using copyrighted music, finding celebrity contact information, getting Kim Kardashian on his podcast as a 17-year-old kid, press release marketing, and more. He’s one of the most resourceful people I know when it comes to media. 00:00 Brett Cohen 00:07 Forbes 30 Under 30 Summit Insights 00:48 Event Planning Stress and Challenges 02:52 Pyrotechnics 05:26 Managing High-Profile Events 08:01 The Sony Story 12:55 Celebrity Interviews 19:11 Future Plans 24:14 Press Releases and Media Strategies 28:41 Farewell The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #eventmarketing #eventplanning #experientialmarketing #marketing