25. Scaling your Etsy Business with Brad McDonald

Etsy SEO expert Brad McDonald joins us to learn about the Etsy ranking trends he’s seeing and the importance of using data to grow your Etsy business. We discuss dispelling the myth of needing 1000 listings and instead focusing on creating a listing tracker for optimizing conversion rates. They also touch on trends in the industry, such as the decrease in pricing for POD shirts and the effectiveness of flat lays over models.The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each episode, you’ll hear from experienced Etsy Sellers who will teach you how they run their Etsy business, how they got their first sales on Etsy, how they market their Etsy shops and so much more.EverBee is an Etsy product analytics tool that helps Etsy sellers find best-selling products and keywords so they can sell more on Etsy. It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business.Sign up for EverBee for free at the link - https://everbee.io[00:04:51] Myth: More listings, more success [00:05:36] Etsy Quality Score[00:08:29] Amazon listing strategy [00:12:08] Using a listing rank tracker [00:14:29] Etsy listing process[00:17:36] Switching Costs in E-commerce[00:23:40] POD profit margins [00:27:12] Unique product mockupsEntities mentioned:SEO, data, SEO business, listings, conversion rates.,e-commerce, Etsy, sellers, listings, modifications,listings, data, myths, quality score, Etsy,Etsy, real estate, listings, quality, research.,bestselling listings, tags, titles, quality score, original.,listing, tags, improvement, tool, track,listing tracker, visits, data gathering, time management, process improvement,process, Etsy seller, listing, tags, images,switching costs, distraction, image creation, focus, planning,planning, goals, conversion rate, financial model, framework,visits, conversion, ads, revenue, side hustle,profit margin, POD print on demand