TFB 022: Why a ‘simple’ mantra helped this food startup succeed

On today’s show, I’m with Sara Trechman, the co-founder of Well & Truly, the healthy snacking brand. These guys pretty much went from an idea to having a nationwide product in less than six months. Their slick approach to creating a healthy eating brand, that resonates with people, is impressive and shows just what can be done with a recipe of ambition, passion and timing.In today’s show, Sara explains how to stand out in the highly competitive food market and why your brand needs to be much more than just its products, if you want to really to succeed.With these guys, it’s all about simplicity – simplicity of ingredients, messaging and campaigning.They’re already in Tesco stores across the UK and this month they’ve launched their new convenience range to make it easier than ever to have a healthy snack on the go.I wanted to find out how they got that healthier/snacking message across and how they put Well & Truly on the map without a marketing budget.If you’re in the food business this show is essential listening.