124- Reimagining sustainable online grocery with Cristina Berta Jones of Picnic

Cristina Berta Jones is the Director of Marketing & Growth at Picnic, an affordable and sustainable online grocer operating in the Netherlands, Germany, and France with over €1.3 billion in capital. In this episode we’ll talk about why profitability in online grocery is so difficult, the unique differentiators in Picnic’s tightly optimized model, and the future of the weekly online grocery shop.