Musk vs Zuckerberg: Will Threads change the social media game?

Meta, the owner of Facebook, is shaking up social media with an app some are calling the 'Twitter killer'.  Threads will offer a very similar service, but it will be powered by the massive machine Mark Zuckerberg has built since starting FaceMash, as Facebook was first known, in his university dorm room.   In the battle between the tech titans Twitter owner Elon Musk has been making a few moves of his own – but none of these have been well-received.  So who will come out on top? And perhaps, more importantly, do either of these contenders have what it takes to defeat a rapidly rising TikTok?  Today on The Front Page, Melanie Spencer, the group CEO of advertising and marketing company Thompson Spencer helps Damien try make sense of the scrappy battle for social media. Follow The Front Page on iHeartRadio, Apple Podcasts, Spotify or wherever you get your podcasts. You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network. Host: Damien VenutoProducer: Shaun D WilsonExecutive Producer: Ethan SillsSee omnystudio.com/listener for privacy information.