Why are Auckland Mayoral candidates struggling to cut through?

The political fight for Auckland mayor is balanced on a knife edge and things are starting to get dirty.  Polls separate four candidates by only a few percentage points – and mud-slinging has ensued. So do attack-based political stunts even work? And should we be worried about low participation levels when so much is at stake?   Today, strategic marketer and Ben Goodale joins Damien for a discussion on why the battle for Auckland mayor is getting so dirty.   Follow The Front Page on iHeartRadio or wherever you get your podcasts. You can read more about this and other stories in the New Zealand Herald, online at nzherald.co.nz, or tune in to news bulletins across the NZME network. Host: Damien VenutoEditor: Paddy FoxExecutive Producer: Ethan SillsSee omnystudio.com/listener for privacy information.