The Most Misunderstood Thing About Social

In this episode, I’m diving into a conversation packed with practical, high-impact social media strategies designed to drive real business growth. I break down why social media is no longer just a nice-to-have but a crucial tool for any business looking to scale in today’s landscape. From leveraging platforms like TikTok and YouTube Shorts to honing in on local audiences through Facebook ads, this talk covers everything business owners need to get results. We get into why creating consistent, platform-tailored content is essential, and I share some straightforward approaches that have transformed businesses I’ve worked with – including my own family’s wine business. You’ll hear insights on how to validate content ideas before spending on ads, why Google might not be the powerhouse it once was, and how brands can leverage the ‘Thank You Economy’ to build lasting customer loyalty. Whether you're a seasoned business owner or just starting out, this episode offers actionable insights to make social media work harder for your business.