Ep. 6, Lori & Marci Hirshleifer: Owners of Hirshleifers – Legacy, Social Media, Style, Handbag Charms & Reinventing the Family Business

In this episode, The Gstaad Guy sits down with Lori and Marci Hirshleifer, co-owners of the iconic luxury boutique Hirshleifers, to explore how a century-old family business has adapted, grown, and thrived in this day and age. This conversation traces what it’s like to work alongside family, and how creative and strategic decisions are made when curating collections. Lori and Marci reflect on their role in sparking the global handbag charm trend, and how Hirshleifers has consistently stayed ahead of the curve through bold buying choices and a sharp eye for what’s next. They go on to share how they've developed a unique presence online, and how the boutique continues to stand out through its carefully curated mix of legacy labels and emerging designers. Filmed at Casa Cipriani New York’s Liberty Corner Suite. Timestamps: (00:00) Intro ✨ (04:20) Family businesses 🧑‍🧑‍🧒‍🧒 💼 (07:00) Social media journey📱🚀 (08:30) Unique collections 🌟 (10:00) “Are you inspired by other stores?”💡🛍️ (10:56) Relationship with Virgil Abloh 👑 (13:28) Handbag charms 🔗👜 (15:02) Growth & change of life 📈🌱 (17:18) Category of style 🔠 😎 (20:26) Tips for business 💡🏢 (22:28) Working with family 🧑‍💻👩‍💻👨‍💻 (23:16) “Approach to business” 🎯 💼 (25:47) Detaching from the family business ⛓️‍💥 🧑‍🧑‍🧒‍🧒 💼 (28:27) “Decision making process for stocking brands?” ⚖️ (29:40) À La Poubelle vs. Fantastique 🗑️✨   (32:16) Age to wear designer pieces 🔞👗👕