From the archive: Patagonia and The North Face: saving the world – one puffer jacket at a time – podcast

We are raiding the Audio Long Read archives to bring you some classic pieces from years past, with new introductions from the authors. This week, from 2017: The retail giants are not only competing to sell outdoor gear – they are rivals in the contest to sell the thrill of the wilderness to the urban masses. By Marisa Meltzer. Help support our independent journalism at <a href="https://www.theguardian.com/longreadpod">theguardian.com/longreadpod</a>