Shrinking the Gap: how the clothing brand lost its way

Gap’s clothes defined an era, but the brand has been steadily declining for years. Can a collaboration with Kanye West revive its fortunes – or is it just another sign of a company flailing around for an identity? By Eliza Brooke. Help support our independent journalism at <a href="https://www.theguardian.com/longreadpod">theguardian.com/longreadpod</a>