Why Agile Process Is So Important For B2B eCommerce With Ben Sharir
The Hard Truth About B2B eCommerce - Podcast tekijän mukaan Isaiah Bollinger - Keskiviikkoisin
Ben Sharir has been in eCommerce for decades and helped many companies scale to incredible sizes in eCommerce. He is currently the director of B2B eCommerce for Estee Lauder, one of the largest CPG firms in the world. Ben Sharir believes that agile is critical to the growth of B2B eCommerce because it can actually de-risk projects by either failing fast or figuring out key problems early on. This can lead to much better outcomes versus the analysis paralysis that often comes with waterfall-ba...
