2023 trends and predictions LIVE from The Last Thursday Club

Ahead of next week's launch of IAB Compass, our brand new report to help the industry navigate the future of digital advertising, James is joined live at IAB HQ by Mediaocean’s Director of Marketing for EMEA and APAC, Rachel Lyall; the7stars’ Head of Big Tech Activations, Adam Chugg; and OMD UK's Chief Planning Officer and Campaign’s number one media planner for the second year running, Vicky Fox.Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the complexity of connected TV, AI’s arm wrestle with creativity, virtual influencers, gentle tech, consolidation, and why we should be looking to China to help us understand what might be heading our way.Check out Mediaocean's 2023 Outlook on the IAB UK Member Vault here: https://www.iabuk.com/member-content/mediaoceans-2022-market-report-2023-outlookIAB Compass will launch on Tuesday 7 February at iabuk.com Hosted on Acast. See acast.com/privacy for more information.