053: How to Create Product Lines and License Deals

Get ready to learn the ins and outs of influencer product lines and exactly how you can build your brand to create your very own. In a conversation about licensing, whether your brand is truly a fit for a line, and how to create authentic brand deals no matter the product, today’s show is full of great information for influencers!

Lauren Fields from Digital Brand Products is joining us, and as someone who works personally on the licensing side of things, she’s got a lot to say! Lauren (@lauren_fields and http://digitalbrandproducts.com/) works directly with influencers to establish their brands and develop the product lines of their dreams, and her industry knowledge runs deep. Plus, she’s just a down-to-earth Cali girl that I loved listening to!

On top of the behind-the-scenes action with product lines, we hear Lauren’s advice on low engagement numbers - and how to reach out to brands no matter your follower count (yes, even for creating a product line!). It’s possible people - Lauren will tell you how.

For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at www.theinfluencerpodcast.com. And don’t forget to snap and post a photo while listening to the show and then tag Lauren (@lauren_fields) and I (@julssolomon)!