10-26-24 - YouTube News directly from The YouTube Team, and Chelsea Bradley Shares Insights on Messaging

Today's episode gets into the new features on YouTube Shorts, including longer video lengths, poll stickers, and real-time analytics breakdowns by content format. Additionally, we hear from Chelsea Bradley on the importance of authentically expressing one's unique voice and avoiding generic phrases, especially when writing for a competitive market. She emphasizes the value of concise, informative captions that clearly communicate the message and differentiate the brand.