Episode 03 – What the State of the Sector report means for IC

Episode three lands as Gatehouse’s latest State of the Sector report is published. Katie invites Jenni Field, a tireless, high-profile personality of the IC landscape, to discuss its findings and the recently released – Edelman Trust Barometer, which found people put more trust in ‘my employer’ than NGOs, business, or the media. Jenni is president-elect of the Chartered Institute of Public Relations, the cofounder of the IC Crowd and runs a consultancy – Redefining Communications. She’s worked in the public sector, defence, advertising and retail, and is a critical thinker who isn’t afraid to speak her mind. Recorded at Jenni’s home in Hampshire, Katie and Jenni unpick the reports to find out what they mean for IC.