Episode 04 – What it means to be the voice of IC

The Institute of Internal Communication (IoIC) is the voice of the IC profession – dedicated to strengthening confidence, credibility and community. And on 12 March, the IoIC celebrates its 70th year. In episode four, Katie speaks with the person leading the IoIC today – chief executive, Jennifer Sproul. Jennifer first joined the IoIC in 2015 as Head of Commercial and became CEO a year later. New to the world of IC, she’d spent her career until that point in market research. But during her short time at the IoIC, membership is up, participation in events and training has increased, and members now have The Voice – a new channel dedicated to IC news and insights both in print and online. Katie and Jennifer discuss the history of the IoIC, the relevance of bodies associations in the social media age and what it means to be the voice of the IC industry.