Episode 18 – Editing organisations

In this episode we get up close and personal with someone who helps improve the way we communicate at work. Mike Klein worked as a political consultant in the US, but for the past two decades has devoted his time – and his thinking – to internal communications. A global IC advocate, strategist and public speaker, Mike is based in the Netherlands, where he runs his communications firm Changing the Terms. It’s an apt name given his own bold vision for what internal communications can achieve. ‘We don’t edit copy’, he tells Katie, ‘we edit organisations’. Mike shares his views on the importance of influencers inside organisations and the role we, as internal communicators, can play in creating differentiation for our organisations in an increasingly crowded and competitive marketplace. If we can create a truly compelling narrative – a rallying cry maybe – that power can be used to mobilise an entire workforce. Mike’s advice is both highly courageous and highly commercial. He also has an interesting perspective on the difference between internal and external comms… The answer lies, perhaps quite surprisingly, in Kentucky Fried Chicken. Listen to the episode to find out how!