Episode 52 – How do you create comms with purpose?

In the fourth episode of season 6 of The Internal Comms Podcast, host Katie Macaulay catches up with Maliha Aqeel, Director of Global Communications and Digital Channels at Fix Network World – the global leader in the automotive aftermarket services sector. A member of the International Association of Business Communicators’ International Executive Board, Maliha has honed her expertise at organisations across the globe, from Dubai to Canada. She applies her analytical problem-solving skills in every context, seeking the most effective and efficient approach to communications. Successful content, she argues, meets the needs of the end consumer, not the communicator. A ‘life-long learner’, Maliha is always striving to understand more of the ‘business of business’ in order to apply that learning to a communications framework. Soon to begin a doctorate, Maliha is researching how organisations can activate and communicate the tangible impact of purpose on their balance sheet. Find out more in this fascinating episode of The Internal Comms Podcast.