Episode 53 – Suicide Prevention: Reflecting on an award-winning campaign

***The content in this episode of The Internal Comms Podcast may be triggering for those who have experience of suicide.*** In the fourth episode of season 6 of The Internal Comms Podcast, host Katie Macaulay speaks to Karen Coleman and Naomi Sutcliffe, architects behind the award-winning ‘Check-in’ campaign which aims to prevent staff suicide across the West Yorkshire and Harrogate Health and Care Partnership area. The campaign promotes a wellbeing culture by normalising the conversation around suicide and mental health, as well as providing training, resources and signposting for support. An award-winning communication professional, Karen Coleman, has worked in delivering strategic communication and engagement strategies for CEOs, politicians, executive boards, government departments and business executives for over 25 years. She is now proud to be Associate Director for Communication and Engagement for West Yorkshire Health and Care Partnership. Passionate about suicide prevention, Naomi Sutcliffe is an approved LivingWorks suicide prevention intervention trainer, SafeTALK trainer and leads or supports many projects within her role in the Southwest Yorkshire Patient Safety Support Team. Naomi qualified as a nurse 27 years ago and has amassed a wealth of knowledge in a variety of posts across the health sector. Even if suicide prevention is not on your comms agenda, this episode provides insightful advice on what IC professionals should be considering when they approach any campaign design, testing and delivering.