Episode 69 – Measuring what matters – actions not feelings

Episode 69 of The Internal Comms Podcast sees IC heavyweight Mike Klein return to the hot seat. An internal and social communication consultant based out of Reykjavik, Mike is helping solve some of the most complex challenges for organisations around the world. Formally a political consultant to the US Democratic party, Mike loves all things qualitative. But he fundamentally believes that measuring the impact of internal comms is about looking closely at the things employees do, not the way employees feel. Here, Katie and Mike get into the weeds of the internal comms evolution and what the traditional employee engagement survey – oft considered an indicator of internal comms performance – has meant for the profession over time. The pair discuss Mike’s #WeLeadComms leadership survey (AB is a proud sponsor), which aims to get to the heart of some of the biggest challenges faced by comms professionals today. The survey forms part of his wider #WeLeadComms initiative, which spotlights the sector’s disruptors.