Episode 95 – Mastering your approach to strategic communication

This week on The Internal Comms Podcast, host Katie Macaulay is joined by award-winning marketing and communications expert Danielle Bond. Recently retired from corporate life, Danielle has held the CMO role at many leading professional services firms throughout her career. Most recently, she led the brand, corporate comms and marketing function for consulting engineering firm Aurecon, where she led on comms for 14 years. Katie met Danielle when the latter was serving on the board of the International Association of Business Communicators (IABC). This episode is a must-listen for any marketers and comms folk looking to strengthen their strategic flair. Danielle has a wealth of expertise to share, looking back on her storied career to assess how our profession has evolved over the past few decades, and offering invaluable advice. Tune in for the insights, stay for Danielle’s warmth and her genuine passion for communication. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.