148 - Inside the Content Marketing Strategy for Gravity Forms with James Giroux

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Gravity Forms community experience manager James Giroux and host of “INPUT” shares the content marketing strategy of Gravity Forms in their new push to humanize their brand.In This Episode00:00 - Introduction04:07 - Greetings to James07:16 - Process of becoming a CEM14:26 - Like a good barbeque18:09 - Coming up with a strategy21:37 - Adjusting to generational shift23:41 - Using the WP tool26:00 - A collection of “Input” fields30:14 - Push back on conversion content34:10 - Where is the future ...

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