225 - Choosing ONE Marketing Channel (A Case Study) with Wes McDowell

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Fan favorite Wes McDowell is back on the podcast to share what has worked well (and what hasn’t) after focusing solely on ONE marketing channel…his YouTube channel!In This Episode00:00 - Introduction01:55 - Greeting to Wes04:01 - Ultimate business hack05:31 - YouTube locally09:29 - Weighing the choice13:07 - Long form content first15:50 - Subscriber awareness19:29 - Attractors 24:13 - Clarify your niche27:51 - Personal branding29:54 - Have more authenticity34:25 - Can lead to monetization39:2...

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