226 - Going Niche Without Losing Current Clients with Adrienne Johnston

Presentation Designer and Online Educator Adrienne Johnston shares how she found a sweet spot by going hyper niche and becoming exclusively a presentation designer. All while not burning her current client base as she pivoted her business.In This Episode00:00 - Introduction02:00 - Greeting to Adrienne06:12 - From chaos to niche08:59 - Adopting the mindset12:57 - How to rank #3 on Google15:21 - No backup plan17:50 - Utilize your network20:26 - Clear from the start22:36 - Be sticky23:35 - Curre...