245 - Derek Sivers on Positioning, Brevity, Simple vs Easy and More

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Founder of CDBaby, TED Speaker and Author of “Hell Yeah or No” Derek Sivers shares his always provoking counter intuitive thoughts on positioning, brevity, musician entrepreneurs and much more in this wide-ranging conversation.In This Episode00:00 - Introduction04:28 - Greeting to Derek06:28 - Musicians in business11:02 - Power in the niche18:54 - NIN technique28:01 - Staying niche focused34:49 - Testing other waters40:42 - Keeping score45:03 - Know what excites you47:29 - Love of simplicity5...

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